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How to write great business listings: It’s free advertising

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As I mentioned in a previous post, many small businesses are using free and low-cost online listing sites to get found–and it works. Why? Because so few businesses take the time to do it well, or to do it at all.

Putting your best “listing” face forward is essential.  When customers find you on a listing site, they steer away from  sites with poorly written listings. It looks like no one’s taking care of business.

Imagine finding a new neighborhood restaurant sporting peeling paint and a weed-choked parking lot.  Chances are you’d keep driving.  When a potential customer finds a poorly written listing, or one that has never been updated, he’ll drive on by to a better one.

How to get traffic

  • Craft a 200-word, clearly-written business description that features benefits.
  • Use the correct categories–the ones your customers will use to find your services.
  •  Incorporate keywords. 
  •  Provide testimonials or ask clients for reviews.
  •   Include photos and videos.
  •  And, of course, include updated contact, product, and services information.

Think Like McDonald’s

Finally, create a consistent business listing across all listing platforms. When you see the golden arches, you know you’ve found McDonald’s. In the same way, your potential customer should recognize you when he sees you. 

More Tips:

How to Write a Google Places Listing

More Than a Million Claimed Listings: Manta  –an excellent summary and tips on using Manta

How do you optimize your business listings?


Filed under: Best Online Resources for Business: Marketing & Communications, Online Marketing: What Works, Public Relations, Press Releases: Guidelines, Small Business Communications: Best Practices Tagged: Bay area freelance writer, best business listings, business listings, how to write a business listing, online marketing, small business. Benicia freelance writer

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