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Press Releases: Use your content again and again . . .
Consider using your press releases content over time as part of an ongoing strategy: in an email marketing blast, on a website press page, as a post to your FB page, if they aren’t time sensitive, by...
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Free Business Listing Sites: Top Ten for 2011
After interviewing a number of small local businesses, I learned that some were quite successful at gaining many new customers via the internet. How are these folks getting found? Free and low-cost...
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How to write great business listings: It’s free advertising
As I mentioned in a previous post, many small businesses are using free and low-cost online listing sites to get found–and it works. Why? Because so few businesses take the time to do it well, or to do...
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